Yves Hanania

Luxury specialist

Yves Hanania is the Founder of Lighthouse, a consulting firm specializing in strategy and brand identity, established in 2008 while he served as Executive Director of Nikki Beach Worldwide.

#Brand identity


Spoken Languages : French, English


Founder of the Lighthouse consulting firm, specialized in brand strategy and development, he works with numerous luxury and fashion brands.


Among his clients are onefinestay (AccorHotels), Corneliani (InvestCorp), Nihiwatu (Burch Creative Capital), Bally (JAB Luxury Holding), Kenzo (LVMH), Brioni (Kering), OTB Group (Diesel, Maison Martin Margiela, Marni, Viktor&Rolf…), Superdry, Calvin Klein, Nikki Beach Worldwide, Lalique, Nespresso, and Moët & Chandon as well as UBS Wealth Management, focusing on brand definition and positioning, their identity, and activation.

He holds an MBA from Kellogg Business School (Northwestern University) where he initiated and co-taught a course on luxury marketing. He now teaches Luxury Marketing in India at ISB (Indian School of Business), as well as a Strategic Management course at ESSEC-IMHI.


He is also a columnist for Harvard Business Review and a regular contributor to INfluencia. He is the lead author of two books on the present and future of luxury recently published by Dunod (Hachette Group): “Le luxe demain” (2019) and “Le luxe contre-attaque” (2022), translated into English as “The luxury empire.” The Japanese version will be released in November 2023.