Inoxtag

#ContentCreator

#SelfImprovement

#GenerationZ

#Adventure

Languages: French

Inoxtag has established himself as one of the most influential figures of his generation. With over 26 million followers across his platforms, he has transformed his passion for content creation into an extraordinary human adventure, culminating in the ascent of Mount Everest and the making of the acclaimed documentary “Kaizen.”

An extraordinary journey, from screen to the top of the world

Born in 2002, Inès Benazzouz — known as Inoxtag — launched his career on YouTube as a teenager. His videos blending humour, infectious energy and boundless creativity quickly built a massive and engaged community. But far from limiting himself to digital entertainment, Inoxtag harboured far greater ambitions.

In 2024, he set himself a monumental challenge: climbing the roof of the world. After rigorous preparation including the ascent of Ama Dablam (6,800 m), he reached the summit of Everest. This expedition gave birth to “Kaizen” — from the Japanese for “continuous improvement” — a documentary released in cinemas and praised by critics and audiences alike for its sincerity and depth.

A message that resonates far beyond the digital world

Through his keynote speeches, Inoxtag shares the lessons drawn from his extraordinary journey. His message, delivered with humility and humour, addresses universal themes that resonate powerfully in a corporate context: the ability to set ambitious goals and commit to them, the strength of teamwork and support networks, resilience in the face of failure, and the importance of improving every day, one step at a time.

The embodiment of a generation that dares and inspires, Inoxtag demonstrates that determination, continuous learning and authenticity are the true keys to success — whatever the arena.